# Content Creation Guidelines

## ⚠️ What are these Guidelines for?

Our goal is simple: align on what “good” quality looks like — and help our creators grow!

These guidelines outline the qualities we reward, and include practical tactics to increase reach, impact, and likelihood of earning bigger Creator rewards.

In short, this playbook exists to help you win!

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## 📖 General Guidelines (Applies to all content)

* **Be Accurate**: Check game facts (e.g. data, numbers, mechanics)
* **Be Readable/Watchable**: Clean visuals, legible text, clear audio
* **Be Respectful**: No hate, spam/scams (e.g. fake giveaways), or misleading clickbait
* **Credit sources** if you’ve used a fellow creator’s footage/content
* **Quality Check**: Ensure content is free of typos, grammatical errors, broken images or watermarks;
* **Avoid excessive tagging or hashtags** unless there’s a clear purpose

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## ✍️ Written Content Guidelines

### What Does Great Content Look Like?

* **Opening with the Value:** What’s the purpose of the content, and what will the reader get?
  * By starting with a sentence that says what it is, who it’s for, and the result they’ll get, readers are more likely to engage with your content and reply with feedback/discussions
* **Bite-Size Structure**: Clear headers, short paragraphs, use bullet points when applicable
  * Make content easily digestible and skimmable so that readers can find topics they’re most interested in (e.g. separating key points into different posts within a thread)
  * Your content becomes easily sharable, and readers will appreciate your efforts in saving them time and mental energy
* **Use Visuals:** Charts, screenshots, diagrams are eye-catching, easy to understand, and beats reading walls of text
  * When competing for attention on social media, visuals are often what make readers stop to read your post
  * Remember, a picture is worth a thousand words!
* **Memorable Hook**: A line others want to quote/share or pique their interest
  * This is the first thing that readers will read, which will shape how they get to know you as a creator, and the type of content that they can expect going forward

### What Kinds of Written Content Earn Bigger Rewards?

* Educational Guides (e.g. Beginners guide, Mechanics, Strategies)
* Infographics
* Time-Sensitive Posts (e.g. Event coverage)
* Meme / Hype Content
* Character Lore, Roleplaying, Progression (e.g. Backstory about your Hero/Mercenary, Personal experiences, Your OCH journey)
* Season Recaps / Highlights

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## 🎞️ Video Content Guidelines

### What Does Great Content Look Like?

* **Contextual Thumbnails and Title Cues**
* **Hooks that Hold Attention in 2 Seconds**
  * Visual shocks, Pattern interrupts, Teasing the answer, Time-boxes are effective commonly used techniques
* **Tight Cuts**: Minimize downtime (e.g. long transitions) to keep viewers interested
* **Use Big, Readable Captions** with 2-3 colors max
* **High-resolution clips** (1080p preferred), with **clear audio** and no visual glitches
  * No black bars or UI clutter (e.g. browser tabs, address bars)
* **Subtitles**: Burned-in, high-contrast
* **16:9 Aspect Ratio** recommended

### What Kinds of Video Content Earns Bigger Rewards?

* Educational Guides (e.g. Beginners guide, Mechanics, Strategies)
* Onboarding Content
* Meme / Funny Clips
* Hype Clips
* Gameplay Clips
* Season Recaps / Highlights


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